And now for the weather

April 13, 2012 at 12:04 pm 1 comment

Your great-uncle may always know it’s going to rain because of the twinge he gets in his knee, but broadcasters need to take a little more scientific approach to the daily weather report.

New technologies are being debuted at this year’s NAB Show, many of them inspired by viewers just like you! These weather technology innovations include:

  • More realistic 3D and virtual graphics.
  • Closer integration of graphics engines with speedy data analysis.
  • Improved speed and resolution of mapping and radar data.
  • Hyperlocal and social media features added to storm tracking systems.
  • A new product that combines traffic and weather visuals.

Read more about how local viewers helped broadcasters innovate their local weather reports.

What do you think? Which one of these new technologies interest or intrigue you the most? Is there anything you would add?

Your local TV and radio broadcasters take their role as first informers very seriously – whether that’s alerting you to take an umbrella when you head out of the house, or alerting you to take cover because a tornado is fast approaching.

Stations are constantly innovating to deliver the critical information you need… anytime and everywhere you are. Stay tuned as the future of TV unfolds!

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1 Comment Add your own

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