“Communicating Superstorm Sandy” Video Highlights Broadcasters’ Role of First Informers

May 3, 2013 at 8:38 am 2 comments

As you know, the Future of TV blog highlights the latest innovations in broadcast technology, broadcast issues in Washington and the many ways local broadcasters are central to their communities.

An example of broadcasters’ commitment to serving their local communities is the recently released video “Communicating Superstorm Sandy” that showcases the vital role broadcasters serve as “first informers” during emergencies. The video accurately captures the rapid response and lifeline support of local broadcasters when the devastating storm hit the East Coast last fall.

Included in the video are testimonies of local broadcasters as they worked around the clock to provide their neighbors with information to keep them safe. Dan Joerres, president/general manager of Baltimore’s WBAL-TV 11 says, “A local television station is out in the elements. Our reporters, our anchors, they’re there to tell the true story, to keep the public informed.” Susan Schiller, vice president and news director of Philadelphia’s KYW CBS 3, adds that broadcasters “have a public trust. It’s really a sacred public trust.”

Communities turn to their local broadcast stations every day for news, weather, traffic updates, original programming and more, but it is during times of crisis when viewers are reminded of just how important their local broadcasters are. Chris May, anchor, KYW CBS 3 noted, “We’re here every day. People know they can rely on us. They know we’re honest with them.”

Adds NBC Nightly News Anchor/Managing Editor Brian Williams, “Yes, local news is the first line of defense. I think it’s still the best conveyance method there is.” 

New Jersey Governor Chris Christie is also featured in the video and credits broadcast stations with disseminating live-saving information: “In the immediate aftermath of the storm my way to communicate to the folks in my state was through the broadcasters…”  

Watch the video and let us know what you think of local broadcasters’ efforts to keep viewers safe.

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