Posts tagged ‘Broadcasting’

Viewers Choose Broadcast During Election 2012

This fall, Americans not only chose the 44th president of the United States – they also chose broadcasters as their go-to resource for election information. America’s broadcasters played a vital role in the 2012 election, providing viewers with information on candidates and what they could expect at the voting booths, proving the importance of broadcast television in their communities. 

From the political conventions to the debates to coverage of the returns on election night, television viewers could watch the road to the White House for free thanks to over-the-air television. More than 37 million Americans turned to broadcast to watch the results of the 2012 presidential election unfold. And in every local community, viewers turned to their favorite stations to get the results of races closer to home, such as board of education seats and congressional members.

In addition to providing live coverage of these important events, many broadcasters took to social media as another way to connect with their viewers. Popular social media channels Facebook and Twitter allowed broadcasters to interact with viewers, contributing to the 31 million tweets sent throughout the day.

No doubt, broadcasters take their commitment to civic responsibility seriously, and viewers know they can count on their local stations to provide the information they need to cast their ballots on Election Day.

Even with numerous choices in today’s digital age, more Americans trust their local TV stations to bring them the information they need, when and where they want it. That’s the future of TV.  

November 9, 2012 at 9:46 am Leave a comment

Broadcasters Work Nonstop as First Informers to Serve Their Local Communities During Hurricane Sandy

Earlier this week, millions of people turned to broadcast radio and television to get up-to-the minute information on Hurricane Sandy. TV stations up and down the East Coast worked around the clock to ensure their communities had the information they needed to prepare for the storm as well as track the storm to know when it would hit their area.

Stations began providing wall to wall coverage starting at 4 a.m. on Monday. WUSA Washington News Director Fred D’Ambrosi led his news crew, preparing them to be on air for the next several days, ensuring viewers had the lifesaving information they needed. “Everybody left home on Saturday prepared to be gone for five to seven days,” said WBAL Baltimore’s News Director Michele Butt. “You don’t stop covering the storm just because the sun comes out.”

Stations ran non-stop storm tracking radar images and news tickers with emergency information and weather updates, with many reporters pulling 12-hour shifts. Stations also utilized text alerts, social media outlets and updates on their website and mobile apps to provide viewers with critical information.

Many stations lost power during the storm and relied on generators to provide coverage, in addition to relying on satellite, microwave trucks and mobile backpacks to submit stories.

Covering the storm was truly a team effort and affiliate stations joined together to share resources and content. Some affiliates brought in employees from other stations not affected by the storm, including Cincinnati, Tulsa and Phoenix to relieve teams working long hours.

“I salute the remarkable work of our radio and TV station colleagues now putting themselves in harm’s way to keep millions of people safe and informed on the devastation of this deadly storm,” NAB President and CEO Gordon Smith said. “As FEMA Administrator Craig Fugate noted this weekend, in times of emergency there is no more reliable source of information than that coming from local broadcasters. Our thoughts and prayers go out to all of those in the path of Hurricane Sandy.”

Watch your local news and visit to learn how you can help those affected by Hurricane Sandy.

November 2, 2012 at 9:13 am Leave a comment

Your Favorite Fall Shows Are Back on Broadcast TV!

There’s no denying the fun that comes with summer days and how it always seems to go by too quickly. But the return of fall means the return of your favorite shows on broadcast TV – as well as a few new ones! Whether it’s ABC’s “Modern Family,” NBC’s “Parks and Recreation” or FOX’s new show “The Mindy Project,” there’s much to look forward to this season.

Millions of Americans turn to broadcast TV not only for lifesaving information but for entertainment as well. Broadcast channels are your local channels and major networks – ABC, CBS, FOX, NBC and Univision. You can get these channels for free without paying a cable or satellite bill, all you need is an antenna.

And broadcast TV has it all: comedies, dramas, award shows and local news! In fact, Americans choose broadcast shows more than any other. Each week, more than 90 of the top 100 primetime shows are on these channels. And thanks to the launch of mobile TV, many viewers can now take their favorite shows on the road, or anywhere they go!

Click here to find out when your favorite broadcast shows will return! Which new broadcast TV shows are you most looking forward to? Let us know in the comments!

October 3, 2012 at 9:11 am Leave a comment

What This Week’s FCC Meeting Means for TV Viewers

On Friday, September 28, the Federal Communications Commission (FCC) will meet to discuss the first steps toward implementing the upcoming spectrum incentive auction. What does that mean, and how could it impact your access to free, local broadcast television? Read on.

The government is encouraging TV stations to put their airwaves up for bid and in return share in the profit. Why? Because wireless companies want more airwaves (also called spectrum), and spectrum is a finite resource. To learn more about spectrum click here.

As part of this process, your local broadcast TV stations must make the decision to keep their airwaves and stay in business, give up part of their airwaves and share spectrum with another TV station, or put all of their airwaves up to bid and cease broadcasting.

A lot of questions remain unanswered, and TV stations continue to seek clarification on how you – the viewer – are likely to be affected by the spectrum auction. Because after the auction is complete, the FCC will ask some stations to relocate to new channels (this is called “repacking”). During that process we want to ensure that your local television stations remain available to you with no disruption in service.

In Friday’s meeting, the FCC will vote to suggest the best approaches for the logistics of the upcoming auction: conducting the initial airwaves purchase; the reassignment of stations in markets around the country; and the auction to wireless providers. We look forward to learning more from the FCC about the auction process so that we can best advocate on behalf of our viewers. We want to ensure that your ability to access the local news, information and entertainment you value is not compromised.

Following the September 28 meeting, and as the FCC moves forward with implementing the auction, we’ll keep you up to date here, so check back frequently.

September 25, 2012 at 12:52 pm Leave a comment

Television at its Best: The 64th Annual Primetime Emmy Awards Air on Sunday!

This Sunday, September 23, millions of Americans will be watching broadcast television to see which of their favorite TV actors take home the statues at the 64th Annual Primetime Emmy Awards. Before you watch the ceremony on Sunday, take a deeper look at the award show’s history.

The Emmy Awards have honored the best in television since 1949. Many of the best broadcast shows have received critical acclaim – from M*A*S*H  to Modern Family. It might surprise you to learn that even with the hundreds of TV channels available in some homes, shows on broadcast TV continue to be the most popular by far. On any given week, more than 90 of the top 100 primetime shows can be found on broadcast channels (your local channels and major networks).

While waiting to see who claims top honors, have you ever wondered where the iconic statuette of Emmy comes from? The winged woman holding an atom has remained the same since the award ceremony’s inception. Academy members went through a total of 47 proposals before selecting the statuette design from television engineer Louis McManus, which he modeled after his wife. The wings on the statuette represent the must of art while the atom represents the electron of science, successfully representing The Academy of Television Arts & Sciences, which oversees the Emmy’s.

It was suggested the award be named “Immy” after the term used for the early image orthicon camera. “Immy” was later changed to “Emmy” to better fit the female statuette.

The R.S. Owens company in Chicago is responsible for creating almost 400 statuettes for the primetime Emmys.  While the number of categories has changed slightly over the years, the Academy makes sure to order extra statuettes in the event of multiple winners. The extra statuettes are stored until they can be used during the following year’s ceremony. Each Primetime Emmy statuette weighs six pounds, 12 and a half ounces and is made of copper, nickel, silver and gold. It takes five and a half hours to make one statuette, and those making them wear white gloves while handling to prevent fingerprints.

Sesame Street has taken home more of these statuettes than any other show – 108 Daytime Emmys; seven Primetime Emmys; and one Lifetime Achievement Award. With 37 statuettes, Frasier has won the most Primetime Emmys in the award show’s history.

From Big Bird to Fraiser, iconic characters leave an indelible impression long after the show is over. Will you be watching the Emmy’s on Sunday? Which broadcast TV show are you rooting for?

September 18, 2012 at 9:47 am Leave a comment

How Will You Cheer On Your Team This Fall?

While we still have a few days to go until fall officially begins on September 22, nothing announces the arrival of fall like the first football game of the season for sports fans!

From mobile TV to the new 4K TV, viewers have a variety of options when it comes to watching their favorite teams this football season. Mobile TV (launched just last month in several cities across the country) allows you to watch the big game on the go, and because it doesn’t require an Internet connection, there’s no buffering… even if 65,000 of your closest friends are in the stadium watching TV coverage at the same time!

In addition to airing college and NFL games, local TV stations are increasing their coverage of local high school football games, many airing them in their entirety on their multicast side channels. What is that, you ask? All local TV stations began broadcasting digital signals following the 2009 Digital Television Transition (DTV). Because digital signals are more efficient, stations are able to broadcast additional channels with niche, local content (still free to viewers with a TV antenna). Want to know which stations in your area are broadcasting high school sports? Check their websites or follow them through social media to learn more.

Broadcast TV continues to provide Americans with more options for how they can watch their favorite TV programs. How will you watch your favorite teams this season?

September 12, 2012 at 9:56 am Leave a comment

The 2012 Olympics Games Gets a Gold Medal in Broadcast TV Viewership!

Another Olympics has come and gone, but the 2012 Olympic Games in London holds a special place among broadcast TV viewers. The 2012 games scored the highest prime-time broadcast ratings for summer games held outside of the USA since the 1976 games in Montreal, and up 12 percent from the Beijing games in 2008.

From Michael Phelps to the U.S. women’s gymnastics team, millions of viewers tuned in to their televisions each night to cheer on their favorite athletes as they fought for the gold.  An average of 31.5 million Americans per night cheered on Michael Phelps from their couches as he became the most decorated Olympian of all time, ending his Olympic career with 22 medals and Gabby Douglas go gold as the first African American gymnast to win the all-around .

While most people watched the game on their televisions, social media also played a large role, confirming that Americans enjoy amplifying their TV experience and sharing their thoughts with friends as they watch.

The London games saw a significant increase in Facebook and Twitter presence, connecting Olympics fans across the globe with their favorite athletes and other fans. Viewer favorites Michael Phelps and Usain Bolt were the athletes with the largest jump in both followers on Facebook and Twitter: Phelps added one million Twitter followers at the games, bringing him to 1.2 million followers and 800,000 Facebook fans; and Bolt added 725,000 followers, bringing his total Twitter followers to 1.36 million and adding 700,000 Facebook fans.

Another big change for the 2012 games was digital presence. In addition to viewing the games on broadcast TV, viewers had the option of live streaming the events. While a daily average of 8.56 million Americans took advantage of this new coverage from broadcast TV (up 133 percent from the Beijing games), the majority still turned to broadcast TV to watch their favorites bring home the gold.

The record-breaking viewership of the Olympic Games is another example of television’s power to connect communities, nations and individuals across the globe. And airing the games on broadcast TV – available to everyone, not just those with cable or satellite – meant all Americans had the opportunity to share in the patriotism of watching their favorite athletes bring home the gold for Team USA!

If you’re feeling the loss of the excitement of the Olympics today, just remember the 2014 Winter Olympic Games will be here before in 542 days!  And viewers know that they can turn to their broadcast TV to experience the memorable moments yet to come.

What was your favorite part of the Olympics? When and where did you watch? Tell us in the comments!

August 13, 2012 at 10:43 pm 2 comments

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