Posts tagged ‘community’

How Will You Cheer On Your Team This Fall?

While we still have a few days to go until fall officially begins on September 22, nothing announces the arrival of fall like the first football game of the season for sports fans!

From mobile TV to the new 4K TV, viewers have a variety of options when it comes to watching their favorite teams this football season. Mobile TV (launched just last month in several cities across the country) allows you to watch the big game on the go, and because it doesn’t require an Internet connection, there’s no buffering… even if 65,000 of your closest friends are in the stadium watching TV coverage at the same time!

In addition to airing college and NFL games, local TV stations are increasing their coverage of local high school football games, many airing them in their entirety on their multicast side channels. What is that, you ask? All local TV stations began broadcasting digital signals following the 2009 Digital Television Transition (DTV). Because digital signals are more efficient, stations are able to broadcast additional channels with niche, local content (still free to viewers with a TV antenna). Want to know which stations in your area are broadcasting high school sports? Check their websites or follow them through social media to learn more.

Broadcast TV continues to provide Americans with more options for how they can watch their favorite TV programs. How will you watch your favorite teams this season?

September 12, 2012 at 9:56 am Leave a comment

The Political Conventions: Want to Join the Party? Local Broadcasters Have You Covered

The signs are all there. Back to school commercials. Discounted offers for last minute vacations. The welcomed respite from 100 degree days. Summer is drawing to a close. But as one season ends, another begins… election season!

The race to the White House is well underway, and you’ll be hearing more about the candidates and the issues as Democrats and Republicans hold their respective political party conventions in the coming weeks.

Worried that you’ll miss out on the party? Don’t be – your local broadcasters have you covered. Stations will be providing extensive coverage of the 2012 Republican National Convention in Tampa Bay, Fla.,  August 27-30 and the 2012 Democratic National Convention September 3-6 in Charlotte, N.C.

Preparations have been underway for Charlotte stations before the city was officially selected to host the Democratic Convention in February 2011. Stations are budgeting for overtime for staffers to work up to 12 hours a day to ensure they are providing viewers with complete coverage of the convention. Broadcast stations in Tampa Bay have surveyed stations in previous convention host cities and contacted additional employees to prepare for the influx of convention attendees. Stations in both cities are busy working with their networks and other media so coverage of the conventions is robust across the country.

Don’t miss out on the fun. Make sure to check out your local broadcast stations’ Facebook and Twitter pages for more information on what you can expect from them this election season.

August 20, 2012 at 10:46 am Leave a comment

Congress recognizes broadcasters’ ability to reach mass audiences in times of crisis

The beginning of June marked the official start of hurricane season, and once again, local radio and television stations are ready to keep their communities safe and informed wherever and whenever weather emergencies strike.

Ten members of Congress delivered statements on the House floor acknowledging the vital role that broadcasters play during severe weather emergencies by providing early warnings and disaster relief when the unthinkable happens.

The following members delivered statements (view video of members’ statements):

Reps. Gus Bilirakis (FL-09), Hansen Clarke (MI-13), Sheila Jackson Lee (TX-18), Billy Long (MO-07), Carolyn McCarthy (NY-04), Ted Poe (TX-02), Laura Richardson (CA-37), David Scott (GA-13), Joe Wilson (SC-02) and Todd Young (IN-09).

In addition, four members submitted statements to the Congressional Record:

Even Federal Emergency Management Association administrator Craig Fugate has acknowledged that broadcast radio and TV is the best way to stay up-to-date on severe weather information when disaster strikes. And broadcasters are now poised to deliver this lifesaving information to Americans on the go.

There are more than 100 TV stations nationwide delivering mobile signals to smartphones and tablets, and several models of smartphones feature broadcast radio. Because broadcast signals are sent “over the air,” even when cell towers are congested or down, local broadcasters are able to reach mass audiences with critical information through smartphones and tablets. Make sure you’re prepared for whatever Mother Nature throws at you this summer, and don’t forget to tune into your local broadcast stations to get all the information you need to stay safe.


June 12, 2012 at 11:17 am Leave a comment

And now for the weather

Your great-uncle may always know it’s going to rain because of the twinge he gets in his knee, but broadcasters need to take a little more scientific approach to the daily weather report.

New technologies are being debuted at this year’s NAB Show, many of them inspired by viewers just like you! These weather technology innovations include:

  • More realistic 3D and virtual graphics.
  • Closer integration of graphics engines with speedy data analysis.
  • Improved speed and resolution of mapping and radar data.
  • Hyperlocal and social media features added to storm tracking systems.
  • A new product that combines traffic and weather visuals.

Read more about how local viewers helped broadcasters innovate their local weather reports.

What do you think? Which one of these new technologies interest or intrigue you the most? Is there anything you would add?

Your local TV and radio broadcasters take their role as first informers very seriously – whether that’s alerting you to take an umbrella when you head out of the house, or alerting you to take cover because a tornado is fast approaching.

Stations are constantly innovating to deliver the critical information you need… anytime and everywhere you are. Stay tuned as the future of TV unfolds!

April 13, 2012 at 12:04 pm 1 comment

Local TV and Radio – Always on. Always there.

Spring may bring April showers and May flowers, but it can also bring some devastating weather. When tornadoes  recently tore through  communities in the Southeast and Midwest, local TV and radio stations were  there to help keep their viewers and listeners safe every step of the way.

Viewers of KY3-TV reported they first received a text alert [warning a tornado was coming] from the TV station in the middle of the night, and turned to the station’s website for live radar. One viewer said after turning on the TV, ‘you were the only ones on the air. You saved my life.’”

After the storms, broadcasters swung into action to support their communities. Country music star Rodney Atkins partnered with local radio station WRIL in Pineville, Ky., to broadcast a concert –on local radio to raise funds for towns in Kentucky and Tennessee that had been devastated by the storms. WTHR-TV in Indianapolis and their viewers helped raise more than $500,000 for relief funds after tornadoes ripped through Indiana. And the list goes on and on. Even broadcasters not directly impacted by the tornadoes have pitched in to help.

WGAL-TV in Pennsylvania covers the area of Lancaster, Harrisburg, York and Lebanon. When they noticed that a number of towns in the Midwest that had been hit hard  had the same name as towns in their area, they “decided to launch [a] fundraising drive to support the American Red Cross in its work to bring relief to those who lost so much in these ‘sister towns.’”

Local TV and radio broadcasters are a lifeline for their communities before, during and after times of crisis . For critical information to stay safe during an emergency, turn to those who are always on and always there for you.

March 21, 2012 at 11:08 am Leave a comment

Entravision Launches Perspectiva Nacional

We’ve mentioned before the various ways broadcasters are working to keep viewers informed and prepared for the upcoming elections – and now there’s another exciting new political show on your TV.

News correspondent Armando Guzman has been tapped to host a new weekly political public affairs show from Entravision Communications, “Perspectiva Nacional con Armando Guzman.”

Click here to view a clip from a recent episode.

“Each week, the program will highlight the most pressing political news, issues and events impacting the U.S. Hispanic community. The show will include experts from the political arena who will discuss and provide insights into the critical issues that are important to the Latino community, with a heightened focus on the upcoming elections.”

The show launched on March 11, 2012 and airs Sundays at 8:30 a.m. Eastern on Univision affiliate stations in Connecticut, Colorado, Nevada, New Mexico, Kansas, Florida, California, Massachusetts, Texas and Washington, D.C.

March 15, 2012 at 4:38 pm Leave a comment

TV Stations Are Stepping Up to Inform Voters

You can’t turn on the TV without being reminded that it’s an election year. Around the country candidates are pounding the pavement, running hard for various seats. This November, voters will have the opportunity to elect a new president, new members of Congress and choose from thousands of state, county and local candidates for a variety of positions.

So how is a person supposed to know who all these candidates are and what they stand for? That’s where your local broadcasters come in. Local TV and radio stations are bringing political information directly to the voters.

Free air time means agenda-free citizenship,” a blog post from, highlights some of the ways TV stations are using their airwaves and online assets to keep voters informed, including:

  • Stations in Ohio and Indiana affiliated with the Dispatch Broadcast Group will be contributing free political airtime, along with extended coverage of the conventions. They’ll also offer election-themed online content, notably Ohio’s WBNS and ONN stations’ “Candidate Match,” an interactive tool used to match a voter’s key issues and values with the most like-minded candidate.
  • Hearst Television stations’ are participating in “Commitment 2012,” which includes an election app that will allow voters an “anytime/anywhere” aspect for election information. They also have an exclusive deal with PolitiFact, “the Pulitzer Prize-winning fact-checking website of the Tampa Bay Times.” Their stations will have original segments using the website’s “Truth-O-Meter.” (Read more)
  • Post-Newsweek Stations facilitate getting voter questions straight to the candidates through “Voter’s Voice.” “Voter Video Patrol” provides cameras to voters to document the issues facing their neighborhoods. “Meet the Candidate” segments are taped at the stations at no charge and run in local news. “Candidate Comparisons” is a side by side look at candidates’ positions and “Ad Watch” and “Truth Test” fact-check political ad claims.
  • Scripps Television Station Group’s “Democracy 2012” program includes a Florida-centric election information website for this complicated and pivotal battleground state. They’ve also added an “Ask the Candidates” area to their overall online election coverage. Along with the Center for Responsive Politics, they’re making searchable online databases available to research and track campaign contributions.

And, like all the over-the-air programming broadcasters already offer, all of this is free to the viewer.

What about your local station? Are they doing something interesting to keep you informed during this election season? Share your comments and ideas below.

March 12, 2012 at 2:57 pm Leave a comment

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