Posts tagged ‘Disaster’

Watch Broadcasters’ Lifesaving Severe Weather Coverage

When dangerous weather strikes, local TV stations go wall-to-wall with the urgent information their viewers need to know to stay safe.

Arkansas’ KHBS/KHOG-TV was committed to covering May’s devastating tornadoes:

Indiana’s WFIE recapped their news coverage of a severe storm earlier in May:

The Perryville, Ark., woman who wrote to the Arkansas Democrat-Gazette said it best: local stations ‘“had great concern in telling residents in the path of the tornado when to take cover, and I truly feel their actions helped save lives.”’


Even wireless carrier Sprint recently praised the efforts of broadcasters in emergencies. Sprint touted the NextRadio app, which its customers use to access broadcast radio through their smartphones, as an important disaster safety feature, saying it, “can be a lifeline to citizens when other communication networks suffer disaster-related outages.”

During summer months, when devastating storms and other severe weather can strike our communities, make sure to tune into your local stations for constant emergency updates. Even when the Internet and cell phones go down, you can count on your local broadcasters to stay on the air to keep you safe.

June 4, 2014 at 11:16 am 2 comments

Congress recognizes broadcasters’ ability to reach mass audiences in times of crisis

The beginning of June marked the official start of hurricane season, and once again, local radio and television stations are ready to keep their communities safe and informed wherever and whenever weather emergencies strike.

Ten members of Congress delivered statements on the House floor acknowledging the vital role that broadcasters play during severe weather emergencies by providing early warnings and disaster relief when the unthinkable happens.

The following members delivered statements (view video of members’ statements):

Reps. Gus Bilirakis (FL-09), Hansen Clarke (MI-13), Sheila Jackson Lee (TX-18), Billy Long (MO-07), Carolyn McCarthy (NY-04), Ted Poe (TX-02), Laura Richardson (CA-37), David Scott (GA-13), Joe Wilson (SC-02) and Todd Young (IN-09).

In addition, four members submitted statements to the Congressional Record:

Even Federal Emergency Management Association administrator Craig Fugate has acknowledged that broadcast radio and TV is the best way to stay up-to-date on severe weather information when disaster strikes. And broadcasters are now poised to deliver this lifesaving information to Americans on the go.

There are more than 100 TV stations nationwide delivering mobile signals to smartphones and tablets, and several models of smartphones feature broadcast radio. Because broadcast signals are sent “over the air,” even when cell towers are congested or down, local broadcasters are able to reach mass audiences with critical information through smartphones and tablets. Make sure you’re prepared for whatever Mother Nature throws at you this summer, and don’t forget to tune into your local broadcast stations to get all the information you need to stay safe.


June 12, 2012 at 11:17 am Leave a comment

Hold onto your hat – hurricane season is on the way

The bad news is that June 1 marks the start of hurricane season. The good news, however, is that you can stay safe by tuning in to your local TV and radio stations to get critical emergency information. And many of you can tune in on the go using your smartphone or tablet, even if power lines are down and cell networks are congested.

How is that possible? More stations than ever before are broadcasting mobile channels. Mobile TV is delivered from your local stations to your mobile device using over-the-air technology, not wireless networks. Not only does that mean you can still receive local emergency information even when cell towers are down, but it also means there are no additional data streaming charges.

Your phone will need to be enabled with a chip – check here to see if your device already has those capabilities built-in. If it is not, consumers in many areas can purchase a USB flash drive-sized mobile TV receiver for their laptop or tablet, like the DTV111 from Coby Electronics. Watch this short video to get a glimpse of how this technology works.

Radio-enabled mobile phones provide another way for consumers to get vital emergency information when storms are looming. Again, even when cell towers are down or congested, radio-enabled phones are able to receive local broadcasts over-the-air, keeping you informed and safe. For a list of radio-enabled phones from major wireless carriers, click here.

Broadcasters take their role as first informers very seriously and local stations around the country are innovating to keep viewers safe and meet your needs of on-demand information.

Remember, when the storms roll in your local broadcasters will help you stay safe and stay informed!

May 30, 2012 at 10:50 pm Leave a comment

And now for the weather

Your great-uncle may always know it’s going to rain because of the twinge he gets in his knee, but broadcasters need to take a little more scientific approach to the daily weather report.

New technologies are being debuted at this year’s NAB Show, many of them inspired by viewers just like you! These weather technology innovations include:

  • More realistic 3D and virtual graphics.
  • Closer integration of graphics engines with speedy data analysis.
  • Improved speed and resolution of mapping and radar data.
  • Hyperlocal and social media features added to storm tracking systems.
  • A new product that combines traffic and weather visuals.

Read more about how local viewers helped broadcasters innovate their local weather reports.

What do you think? Which one of these new technologies interest or intrigue you the most? Is there anything you would add?

Your local TV and radio broadcasters take their role as first informers very seriously – whether that’s alerting you to take an umbrella when you head out of the house, or alerting you to take cover because a tornado is fast approaching.

Stations are constantly innovating to deliver the critical information you need… anytime and everywhere you are. Stay tuned as the future of TV unfolds!

April 13, 2012 at 12:04 pm 1 comment

Local TV and Radio – Always on. Always there.

Spring may bring April showers and May flowers, but it can also bring some devastating weather. When tornadoes  recently tore through  communities in the Southeast and Midwest, local TV and radio stations were  there to help keep their viewers and listeners safe every step of the way.

Viewers of KY3-TV reported they first received a text alert [warning a tornado was coming] from the TV station in the middle of the night, and turned to the station’s website for live radar. One viewer said after turning on the TV, ‘you were the only ones on the air. You saved my life.’”

After the storms, broadcasters swung into action to support their communities. Country music star Rodney Atkins partnered with local radio station WRIL in Pineville, Ky., to broadcast a concert –on local radio to raise funds for towns in Kentucky and Tennessee that had been devastated by the storms. WTHR-TV in Indianapolis and their viewers helped raise more than $500,000 for relief funds after tornadoes ripped through Indiana. And the list goes on and on. Even broadcasters not directly impacted by the tornadoes have pitched in to help.

WGAL-TV in Pennsylvania covers the area of Lancaster, Harrisburg, York and Lebanon. When they noticed that a number of towns in the Midwest that had been hit hard  had the same name as towns in their area, they “decided to launch [a] fundraising drive to support the American Red Cross in its work to bring relief to those who lost so much in these ‘sister towns.’”

Local TV and radio broadcasters are a lifeline for their communities before, during and after times of crisis . For critical information to stay safe during an emergency, turn to those who are always on and always there for you.

March 21, 2012 at 11:08 am Leave a comment

Broadcasters – There for You During the Storms of Life

The storms of this past spring may have rocked America, but they shook the communities hit by them to the core. Tornadoes ranged from Minneapolis, MN to Joplin, MO, from Sacramento Valley, CA to Springfield, MA and all across the south and southeast. Few states escaped untouched by tornadoes this year. Tragically, over 500 people lost their lives to these storms.

And believe it or not, it could have been much worse.

Thankfully, people tuned in to their local TV and radio stations for round-the-clock broadcasts of the most up-to-the minute information available. Hundreds of thousands of our neighbors were protected—and saved—because of the on-the-ground reporting done by their local TV weather crews.

After a tornado, there is no worse feeling than looking around and seeing… nothing but devastation. Where there should be walls, there is empty space. Where there should be a roof, you see open sky. Where a garage, shed, or neighbor’s house once stood, you see right through to the other side. Tornados in particular seem to have an uncanny ability to not just take possessions, but to take away hope and leave behind only destruction. That’s where the local TV and radio broadcasters step in—to offer the encouragement that is so desperately needed right after a storm.

“…we will continue to broadcast 24/7 until we can make sure that no one is left alone in the dark.” – KZRG-FM, Joplin, MO radio broadcaster

“Do. Not. Lose. Hope.  Do. Not. Give up.  Wherever you’re at, do not lose hope. People want to help you wherever you are. And if you feel alone, know that you are not alone. Even if you are sitting by yourself you are not alone.  We’re all in this together and we’re going to keep going. Nothing, absolutely nothing, will stop us … from taking care of every single soul that needs to be taken care of. Wherever you’re at, believe it. Do not give up. We’re not giving up and we’re not stopping here.” – WTXT-FM, Tuscaloosa, AL radio broadcaster.

Picking up the pieces broadcasters are there

Your local TV and radio broadcasters are there for you and your family during the storms of life, and to help pick up the pieces afterwards. Our emergency responders aren’t the only ones who have taken a vow to serve and protect people in the community. Watch this video and remember America’s broadcasters — always there for the communities they serve.

July 10, 2011 at 1:48 pm Leave a comment

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