Posts tagged ‘election’

Viewers Choose Broadcast During Election 2012

This fall, Americans not only chose the 44th president of the United States – they also chose broadcasters as their go-to resource for election information. America’s broadcasters played a vital role in the 2012 election, providing viewers with information on candidates and what they could expect at the voting booths, proving the importance of broadcast television in their communities. 

From the political conventions to the debates to coverage of the returns on election night, television viewers could watch the road to the White House for free thanks to over-the-air television. More than 37 million Americans turned to broadcast to watch the results of the 2012 presidential election unfold. And in every local community, viewers turned to their favorite stations to get the results of races closer to home, such as board of education seats and congressional members.

In addition to providing live coverage of these important events, many broadcasters took to social media as another way to connect with their viewers. Popular social media channels Facebook and Twitter allowed broadcasters to interact with viewers, contributing to the 31 million tweets sent throughout the day.

No doubt, broadcasters take their commitment to civic responsibility seriously, and viewers know they can count on their local stations to provide the information they need to cast their ballots on Election Day.

Even with numerous choices in today’s digital age, more Americans trust their local TV stations to bring them the information they need, when and where they want it. That’s the future of TV.  

November 9, 2012 at 9:46 am Leave a comment

Americans Continue to Turn to Broadcast TV During Election Season

From award shows to local football games to great shows – broadcast TV really does have it all! And election season is no exception.

In fact, according to a recent study by Pew Research, TV stations are still “the most popular source” for local news in the U.S., despite a plethora of options available in the information age.

In addition to keeping viewers informed on a daily basis with local news and weather, local TV stations have been hard at work this year to provide their viewers with coverage to ensure they are ready to cast their ballots on Tuesday, November 6.

Local broadcasters in Charlotte, N.C. and Tampa Bay, Fla. dedicated significant airtime and resources to cover the political conventions and broadcasters across the country also provided coverage of the events. 

Last week, 67.2 million people watched President Barack Obama and Governor Mitt Romney take part in the first presidential debate of this election. The major broadcast networks dominated the coverage, with ABC garnering 11.25 million viewers, NBC 11.07 million and CBS 10.58 million. Since the first nationally televised general-election in 1960 with Senator John Kennedy and Vice President Richard Nixon, Americans have turned to broadcast TV to educate themselves on important issues.

Don’t miss the opportunity to tune into your local broadcast stations for coverage of the rest of the debates, which will take place from 9-10:30 p.m.:

  • October 11, 2012 – Vice President Joe Biden and Congressman Paul Ryan will debate foreign and domestic topics.
  • October 16, 2012 – During this “town hall meeting” format, President Obama and Governor Romney will debate foreign and domestic policy.
  • October 22, 2012 – In the final debate, President Obama and Governor Romney will debate foreign policy.

Regardless of who you’re pulling for, you can rest assured local broadcasters will deliver the information you need to be fully educated before heading to the polls in November.

October 10, 2012 at 8:26 am Leave a comment

Recent Posts