Posts tagged ‘free over-the-air’

More People Choosing Free, Over-The-Air TV Instead of Monthly Bills

A recent report from GFK Media & Entertainment found that more Americans are deciding to trade in expensive, pay-TV services for free, over-the-air broadcast TV available with an antenna.

This trend of American households “cutting the cord” and relying on free, broadcast TV for local news, emergency updates and the best shows on TV, has grown to 19.3 percent of homes, up from 17.8 percent from a year ago, a 38 percent increase in only four years.

That means nearly 60 million viewers now depend solely on broadcast TV, and the majority of them are younger adults, minorities and lower-income families.

Participants in the GFK Media & Entertainment study cited cutting costs and not enough value in their cable service for switching to over-the-air TV.

Is your household broadcast-only? Interested in taking the steps to join the growing trend of Americans enjoying great broadcast TV for free? Check out this article to see what you need to do to enjoy your favorite local and network stations for free.

July 10, 2013 at 9:18 am Leave a comment

Mobile TV is Put to the Test this Hurricane Season

Mobile TV has been highlighted heavily on The Future of TV Blog, and Dyle TV is one of the companies leading the way in this broadcast innovation. Not only does this technology bring viewers their favorite broadcast content wherever they are, it is also proving to be a useful tool for local radio and TV stations to deliver lifesaving information to their communities.

Last week, Dyle TV announced a partnership with the National Association of Broadcasters and Florida Association of Broadcasters in a pilot program designed to give first responders access to critical information during this year’s hurricane season. As part of this program, Florida’s State Emergency Response Team (SERT) were given mobile TV receivers before June 1 – the beginning of hurricane season.

During times of crisis, it’s extremely common for cell towers to go down, making local, over-the-air television and radio the only way people can receive lifesaving information. It is the hope that by making mobile TV receivers available to first informers, they will be able to share updates before, during and after a disaster immediately to consumers.

Miami’s local broadcast station, WFLX, covered this new program for their viewers; the clip can be viewed here.

June 6, 2013 at 12:07 pm Leave a comment

“Communicating Superstorm Sandy” Video Highlights Broadcasters’ Role of First Informers

As you know, the Future of TV blog highlights the latest innovations in broadcast technology, broadcast issues in Washington and the many ways local broadcasters are central to their communities.

An example of broadcasters’ commitment to serving their local communities is the recently released video “Communicating Superstorm Sandy” that showcases the vital role broadcasters serve as “first informers” during emergencies. The video accurately captures the rapid response and lifeline support of local broadcasters when the devastating storm hit the East Coast last fall.

Included in the video are testimonies of local broadcasters as they worked around the clock to provide their neighbors with information to keep them safe. Dan Joerres, president/general manager of Baltimore’s WBAL-TV 11 says, “A local television station is out in the elements. Our reporters, our anchors, they’re there to tell the true story, to keep the public informed.” Susan Schiller, vice president and news director of Philadelphia’s KYW CBS 3, adds that broadcasters “have a public trust. It’s really a sacred public trust.”

Communities turn to their local broadcast stations every day for news, weather, traffic updates, original programming and more, but it is during times of crisis when viewers are reminded of just how important their local broadcasters are. Chris May, anchor, KYW CBS 3 noted, “We’re here every day. People know they can rely on us. They know we’re honest with them.”

Adds NBC Nightly News Anchor/Managing Editor Brian Williams, “Yes, local news is the first line of defense. I think it’s still the best conveyance method there is.” 

New Jersey Governor Chris Christie is also featured in the video and credits broadcast stations with disseminating live-saving information: “In the immediate aftermath of the storm my way to communicate to the folks in my state was through the broadcasters…”  

Watch the video and let us know what you think of local broadcasters’ efforts to keep viewers safe.

May 3, 2013 at 8:38 am 2 comments

March Madness

Brackets have been made. New records have been set. Dreams have been achieved.

Over the past few weeks, Americans have gathered around their televisions to cheer on their favorite college basketball teams. Nothing brings people together like sporting events!

Nielsen reports that the 2013 NCAA Men’s Basketball Tournament averaged 9.07 million viewers during the first two weeks of the tournament – up 11 percent from last year and the highest average in 19 years.

The regional game on Sunday averaged 12.82 million viewers, up 31 percent from last year’s tournament.

The Final Four games will be this Saturday, with Louisville taking on Wichita State and Syracuse going head to head with Michigan. Whether you plan to watch at home, in your favorite sports bar surrounded by friends or on your tablet thanks to the power of mobile TV, broadcast television will bring the winners, losers and can’t-miss-moments of the championship!

April 4, 2013 at 12:41 pm Leave a comment

Hundreds of Broadcasters Flock to Washington to Protect TV Viewers

This week, hundreds of broadcasters from across the country are in the nation’s capital to meet with their members of Congress.

This annual call on Congress serves as an opportunity to educate legislators on the issues that impact local stations and their communities.

With nearly 500 broadcasters descending on Capitol Hill, broadcasters are committed to doing everything within their power to ensure that viewers’ access to the news, emergency updates and entertainment they rely on each day is not jeopardized.

Ironically, this week a major snow storm is also hitting the D.C. area, serving as another reminder of the indispensable role local TV and radio stations play in times of weather emergency.

In addition to broadcasters’ lifeline role in providing important information to Americans, broadcasters are discussing the upcoming spectrum incentive auction process with their legislators. Broadcasters are stressing the need for the FCC to adhere to the intent of Congress and ensure that free, local television remains an indispensable service for the American people.

For information on what you can do to keep broadcast TV free and accessible for everyone to enjoy, click here.

March 6, 2013 at 10:09 am 1 comment

More Choice for Free – What’s Not to Like?

Now more than ever, people are saying goodbye to their expensive subscription TV service (like cable and satellite) and opting to use new, TV antennas to get dozens of channels, for free. These aren’t your father’s “rabbit ears” either. ImageThese new antennas are sleek and powerful, so put away the tin foil – you won’t need it to get your local news and favorite broadcast network shows, like Nashville, X Factor, Parks and Recreation and The Good Wife!

If you’re considering joining the millions of Americans who are enjoying the best of broadcast television without a monthly fee, there are a few simple steps you will need to take, as outlined on AntennaWeb.org. This site helps you select the best antenna for your needs.

  1. The first thing the site will ask you for is your zip code. Your zip code helps calculate the signal strength and location of all the broadcast stations in your area to determine the type of antenna you need. 
  2. AntennaWeb.org will also ask you for your street address. This information is used to determine whether there are terrain features, nearby trees or tall structures that could affect your television reception.
  3. The last question the site will ask you is where you want to mount your new antenna. This will also determine which antenna will work best for you. The higher you mount your antenna, the better it works (which means even more crystal clear channels for you!)

Using an antenna to get your favorite shows for free may sound retro, but is actually part of the exciting future of broadcast television. With an antenna, viewers are able to enjoy the crystal clear pictures of digital television (often with better picture quality than subscription service delivers), as well as a multitude of subchannels that bring the best of hyperlocal content, such as weather updates, high school sports and foreign language programming, to viewers for free. Some of these additional local channels may not be available on cable or satellite – at any price.

The future of TV is bright, and there are more free broadcast TV services under development today that your same antenna will deliver to your home soon – so stay tuned!

November 19, 2012 at 11:07 am 1 comment


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