Posts tagged ‘involvement’

Local TV and Radio – Always on. Always there.

Spring may bring April showers and May flowers, but it can also bring some devastating weather. When tornadoes  recently tore through  communities in the Southeast and Midwest, local TV and radio stations were  there to help keep their viewers and listeners safe every step of the way.

Viewers of KY3-TV reported they first received a text alert [warning a tornado was coming] from the TV station in the middle of the night, and turned to the station’s website for live radar. One viewer said after turning on the TV, ‘you were the only ones on the air. You saved my life.’”

After the storms, broadcasters swung into action to support their communities. Country music star Rodney Atkins partnered with local radio station WRIL in Pineville, Ky., to broadcast a concert –on local radio to raise funds for towns in Kentucky and Tennessee that had been devastated by the storms. WTHR-TV in Indianapolis and their viewers helped raise more than $500,000 for relief funds after tornadoes ripped through Indiana. And the list goes on and on. Even broadcasters not directly impacted by the tornadoes have pitched in to help.

WGAL-TV in Pennsylvania covers the area of Lancaster, Harrisburg, York and Lebanon. When they noticed that a number of towns in the Midwest that had been hit hard  had the same name as towns in their area, they “decided to launch [a] fundraising drive to support the American Red Cross in its work to bring relief to those who lost so much in these ‘sister towns.’”

Local TV and radio broadcasters are a lifeline for their communities before, during and after times of crisis . For critical information to stay safe during an emergency, turn to those who are always on and always there for you.

March 21, 2012 at 11:08 am Leave a comment

‘Tis the season to give to others

We all know the holidays can bring unwelcome stress for families who might already be struggling, which is why the The Future of TV is pleased to highlight some of the many ways TV stations try to help lighten some loads this season.

In Sioux Falls, S.D., NBC affiliate KDLT participated in their 24th annual Coats for Kids campaign. KDLT and local sponsors called on the community to donate their new or gently-used coats for kids in need. The Salvation Army then made sure those coats got to the kids who need them. Thanks to the generous community hundreds of coats were distributed in time for this winter.

Coats for Kids

In 2004, WCAX-TV (which serves the Burlington-Plattsburgh, Vermont area) started a hat/mitten/scarf drive in 2004 called “The Mitten Tree.” With a community partner (this year it’s UPS Stores), the station collects hats and mittens from viewers and then distributes the items to organizations throughout their viewing area. Last year, the station distributed more than 6,000 pairs of mittens and hats.

The Mitten Tree

These are just two examples of how local TV stations are committed to serving their communities.

Thank you to all of our local broadcasters—and you, their viewers —for helping those in need!

What causes are your local TV stations supporting over the holidays? How are they brightening the season for others? Go ahead – brag on your town a little bit and share your community’s stories in the comments!

Want to help? Head to your favorite station’s website and look for ways you can join them to help brighten someone else’s spirits this holiday.

December 16, 2011 at 10:39 pm Leave a comment

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