Posts tagged ‘local news’

Local Broadcasters Keep Viewers Informed on Election Day

Polling places across the country are open today for state and local elections, and local television stations have kept the voters headed to the polls informed about the issues impacting their communities. These local stations, many of which sponsored or hosted debates on these important local issues leading up to Election Day, will go wall-to-wall tonight with coverage of the results as they come in.

From debates and campaign news leading up to Election Day, to tonight’s election returns coverage, television viewers can be more informed about those representing their interests in state and local government thanks to free, local broadcasters.

A recent study by Pew Research demonstrated that local TV news remains the dominant way Americans get news at home. Even with numerous choices in the digital age, more Americans trust their local TV stations to bring them the information they need, when and where they want it. That’s the future of TV.  

November 5, 2013 at 1:40 pm 4 comments

Local TV News is the Top Conversation Starter!

One of the primary benefits of local TV stations is that they keep you informed and in touch with your community. Whether covering the high school football game or hosting a local health fair, broadcasters are the best at serving their communities. New research suggests local stations are also the best at spurring water cooler conversations.

A recent survey found that local TV news is a top conversation starter, beating cable channels, as well as social media. Weather, tends to dominate the conversation, with 82 percent of survey respondents saying they discuss the weather every day.

A few key takeaways from the survey:

  • Local TV news is three times more likely to start a conversation than digital media;
  • About 25 percent of conversations on news topics were sparked by local newscasts (versus 17 percent started by broadcast network news and 11 percent by cable); and
  • Local news spurred more conversation than any other programming – including network primetime.

You may not realize that even if you’re watching a national cable channel cover important breaking news, they are actually using a local broadcast station’s signal for on-the-ground footage.

Broadcasters pride themselves on being a trusted source of local news. They are also delivering their highly-valued local content to different platforms through mobile television, such as smartphones and laptops, giving viewers more opportunities to watch their local news on the go.

What do you count on your local TV stations for?

October 9, 2013 at 1:20 pm Leave a comment


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