Posts tagged ‘public service’

Watch Broadcasters’ Lifesaving Severe Weather Coverage

When dangerous weather strikes, local TV stations go wall-to-wall with the urgent information their viewers need to know to stay safe.

Arkansas’ KHBS/KHOG-TV was committed to covering May’s devastating tornadoes:

Indiana’s WFIE recapped their news coverage of a severe storm earlier in May:

The Perryville, Ark., woman who wrote to the Arkansas Democrat-Gazette said it best: local stations ‘“had great concern in telling residents in the path of the tornado when to take cover, and I truly feel their actions helped save lives.”’


Even wireless carrier Sprint recently praised the efforts of broadcasters in emergencies. Sprint touted the NextRadio app, which its customers use to access broadcast radio through their smartphones, as an important disaster safety feature, saying it, “can be a lifeline to citizens when other communication networks suffer disaster-related outages.”

During summer months, when devastating storms and other severe weather can strike our communities, make sure to tune into your local stations for constant emergency updates. Even when the Internet and cell phones go down, you can count on your local broadcasters to stay on the air to keep you safe.

June 4, 2014 at 11:16 am 2 comments

Today is World Television Day!

November 21 is World Television Day! The United Nations General Assembly proclaimed this day of recognition in 1996 to promote “the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”

Numerous organizations around the globe come together on World Television Day to highlight TV’s crucial contribution to the global economy, politics, education and entertainment. Television is a medium that improves the world, triggers imagination, raises curiosity, encourages education and unites millions around common interests.

In the United States, local broadcast television stations provide viewers with urgent emergency information, important local and national news and the highest-rated sports and entertainment content, all for free over the air. Broadcasters’ public service supports communities across the country. And with mobile innovations, free TV is more accessible than ever before. At home and around the world, the TV you love educates and empowers viewers and their communities. This commitment is at the core of the future of TV.

Learn more about the event and TV’s role around the world at

November 21, 2013 at 9:59 am 1 comment

Broadcasters Give Back During the Holidays

Each holiday season, local broadcasters focus their efforts on bringing their communities together by giving back to those in need. Stations dedicate air time and resources to organize fundraisers, food drives and toy drives to ensure viewers have a happy holiday.

Through this commitment from local broadcasters and the eagerness of our neighbors to give back, thousands of families are able to celebrate the holiday season with presents under the tree, warm clothing or a family dinner.

Local broadcasters – television and radio stations – are among the largest public service contributors, generating more than $10.3 billion in public service activity in a single year.

From Philadelphia TV station WPVI’s Dunkin’ Donuts Holiday Food Drive, which is striving to provide more than 175,000 meals to residents, to Lancaster, Pa., station WGAL’s “Coats for Kids” coat drive and telethon, which raised $229,000, local broadcasters are dedicated to helping the less fortunate in their communities, especially during the holidays.  

Visit your local broadcast TV stations’ website to see what you can do to make a difference this holiday season.

December 21, 2012 at 10:20 am 2 comments

Broadcasters’ work to educate the electorate this political season

When you hear “political contributions” you probably think of money given to candidates. But broadcasters’ view their political contributions differently—as a way to serve the voters in their communities during an election year by educating them with debates, information and more.

Local broadcasters remain the number-one source of local news, giving stations a key role in increasing civic engagement in the electoral process.

Here are just a few examples of local broadcasters’ efforts to educate and engage voters before the upcoming elections:

  • In Hawaii, KHNL-TV and KGMB-TV Honolulu televised a mayoral debate. Candidates debated a variety of issues, and current mayor Peter Carlisle also fielded questions and comments related to his job performance over the past term.
  • Voters in Myrtle Beach, S.C., are in a brand-new congressional district in 2012 and have a number of candidates from both political parties to learn about. In June, stations aired debates between the Republican candidates one night and the Democrat candidates another evening. This October, WBTW-TV will air a third debate with the nominees from both parties.
  • Of course the biggest election this November is the presidential election. NBC News is partnering with Telemundo to cover the presidential race. “Decision 2012” will include joint monthly polls, coverage of the campaigns and conventions, and events focused on the role of the Hispanic vote, estimated at 22 million eligible voters. The partnership provides Telemundo access to NBC News’ political content and gives NBC News the benefit of Telemundo’s expertise in the Hispanic community.

And, like all the over-the-air programming broadcasters already offer, all of this election information is provided  free to the viewer. Because of broadcasters’ efforts, voters go to the polls more informed about the issues and candidates, which contributes to a stronger democracy.

July 20, 2012 at 12:08 pm Leave a comment

Congress recognizes broadcasters’ ability to reach mass audiences in times of crisis

The beginning of June marked the official start of hurricane season, and once again, local radio and television stations are ready to keep their communities safe and informed wherever and whenever weather emergencies strike.

Ten members of Congress delivered statements on the House floor acknowledging the vital role that broadcasters play during severe weather emergencies by providing early warnings and disaster relief when the unthinkable happens.

The following members delivered statements (view video of members’ statements):

Reps. Gus Bilirakis (FL-09), Hansen Clarke (MI-13), Sheila Jackson Lee (TX-18), Billy Long (MO-07), Carolyn McCarthy (NY-04), Ted Poe (TX-02), Laura Richardson (CA-37), David Scott (GA-13), Joe Wilson (SC-02) and Todd Young (IN-09).

In addition, four members submitted statements to the Congressional Record:

Even Federal Emergency Management Association administrator Craig Fugate has acknowledged that broadcast radio and TV is the best way to stay up-to-date on severe weather information when disaster strikes. And broadcasters are now poised to deliver this lifesaving information to Americans on the go.

There are more than 100 TV stations nationwide delivering mobile signals to smartphones and tablets, and several models of smartphones feature broadcast radio. Because broadcast signals are sent “over the air,” even when cell towers are congested or down, local broadcasters are able to reach mass audiences with critical information through smartphones and tablets. Make sure you’re prepared for whatever Mother Nature throws at you this summer, and don’t forget to tune into your local broadcast stations to get all the information you need to stay safe.


June 12, 2012 at 11:17 am Leave a comment

Hold onto your hat – hurricane season is on the way

The bad news is that June 1 marks the start of hurricane season. The good news, however, is that you can stay safe by tuning in to your local TV and radio stations to get critical emergency information. And many of you can tune in on the go using your smartphone or tablet, even if power lines are down and cell networks are congested.

How is that possible? More stations than ever before are broadcasting mobile channels. Mobile TV is delivered from your local stations to your mobile device using over-the-air technology, not wireless networks. Not only does that mean you can still receive local emergency information even when cell towers are down, but it also means there are no additional data streaming charges.

Your phone will need to be enabled with a chip – check here to see if your device already has those capabilities built-in. If it is not, consumers in many areas can purchase a USB flash drive-sized mobile TV receiver for their laptop or tablet, like the DTV111 from Coby Electronics. Watch this short video to get a glimpse of how this technology works.

Radio-enabled mobile phones provide another way for consumers to get vital emergency information when storms are looming. Again, even when cell towers are down or congested, radio-enabled phones are able to receive local broadcasts over-the-air, keeping you informed and safe. For a list of radio-enabled phones from major wireless carriers, click here.

Broadcasters take their role as first informers very seriously and local stations around the country are innovating to keep viewers safe and meet your needs of on-demand information.

Remember, when the storms roll in your local broadcasters will help you stay safe and stay informed!

May 30, 2012 at 10:50 pm Leave a comment

Stay safe out there!

In times of weather emergencies you need immediate access to information that will keep you and your family safe. And more than anywhere else, Americans turn to their local TV and radio stations to keep them informed.

Broadcasters understand better than anyone that seconds count when a storm is approaching. As first informers, local TV stations around the country are innovating to keep viewers safe and meet your needs of on-demand information.

One station, KWCH in Kansas, is an excellent example of the hard work of stations to deliver critical information in emergency situations. Incorporating Facebook, Twitter, mobile apps for news and weather, and of course over-the-air AND live-streaming free and local TV, KWCH brings information to viewers in numerous ways to keep people safe and save lives.

Watch what it takes to quickly pull all the information together in real time and keep viewers up-to-date on changing weather conditions.

Tell us—how do you stay informed during times of an emergency? Have local radio and TV been a lifeline for you?

May 3, 2012 at 9:58 am Leave a comment

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